Journal
Field notes from the shoot — and the software behind it.
How we brief in Sarajevo and produce worldwide, what twenty-one years on location teaches you, and why we build our own tools. No noise.
Latest articles
Why we brief in Sarajevo and shoot anywhere
A small European base turns out to be the fastest way to put an advertising-grade crew on a location in MENA, the Gulf or Europe — here's the logistics that make it work.
Read the dispatch →Building the .shock Suite: tools that run our own shoots
Culling, tagging, releases and delivery used to eat days per project. So we built the software we wished existed — and now it runs in the browser, offline-first.
Read the dispatch →Commercial sport photography: briefing a shoot that runs in the field
From trail races to corporate sport days — what a commercial sport brief needs to cover, why location scouts aren't optional, and why the best stills come from the same day as the video.
Read the dispatch →Corporate photography that works across five years of annual reports
The brief determines whether your library compounds in value or fragments with every new shoot cycle. How to write a visual language that holds across markets, media types and teams.
Read the dispatch →Healthcare and clinical photography: what a medical brand needs
Shooting in live clinical environments means access negotiations before the creative brief, specialist consent frameworks and kit choices driven by infection control — before a single light is set.
Read the dispatch →New dispatches come out between productions. Subscribe below to get them first.