Step 01
Define the scope
Content production or consulting engagement — we clarify the commercial objective, licensing requirements and platform context before anything is generated or recommended.
14 — AI Strategy & Production
Where AI belongs in a commercial workflow — and where it doesn't.
Workflow consulting first, then the production to match — hybrid photo-plus-AI, synthetic content to brief, and enhancement at scale. From a studio that has shot, retouched and licensed commercial imagery since 2004, not a prompt shop.
What this service delivers
You get judgment first: a clear read on where AI cuts cost and where it adds legal or quality risk, from a team that has run the shoot, retouched the file and sold the licence. Then the production to match — hybrid photo-plus-AI, synthetic content to brief, or enhancement at scale — all delivered to commercial licensing standards with transparent AI disclosure. We have spent twenty years learning what a commercial image has to do; that is what tells us where the machine helps and where it quietly breaks the work.
What we cover
Consulting first, then the production to match.
01
Workflow Consulting
A structured audit of your photo and video production workflow — where AI can reduce cost, where it introduces legal or quality risk, and which tools are worth integrating now versus later. The engagement most clients start with.
02
Stock Library AI Strategy
Advice and implementation for stock photographers and agencies integrating AI into their content strategy — legal exposure, platform policy and commercial viability, informed by 200,000+ distributed images across 19 agencies.
03
Hybrid Photo + AI Production
A real shoot as the base, extended with AI — swapped backgrounds, scaled environments, generated extras, synthetic weather. The look stays anchored in photography; AI removes the repeat location day.
04
AI Retouching & Enhancement
AI-accelerated retouching, background extension and colour grading at scale — applied to existing libraries for consistency or to high-volume product pipelines, finished to the same standard as our hand retouching.
05
AI-Generated Commercial Imagery
Fully synthetic images for briefs that are impractical or cost-prohibitive to shoot — specific locations, demographics, products or scenarios. Delivered with indemnification documentation and clear AI disclosure.
06
AI Video & Motion Content
Short-form video generated or extended from still photography — animated product shots, looping backgrounds and generative b-roll for ads, social and digital OOH.
From the AI stock portfolio
Generated commercially — and distributed through Adobe Stock.
These are AI-generated images from our own stock portfolio. The same pipeline, brief structure and commercial licensing standards we bring to client work.
How it works
Brief, produce, licence — or audit, recommend, implement.
Step 02
Produce or audit
For content: AI generation, hybrid compositing or enhancement at scale. For consulting: a structured workflow audit and AI tool assessment delivered as a briefing document.
Step 03
Deliver with documentation
Content delivered with commercial indemnification documentation. Consulting delivered as a structured report with prioritised recommendations and implementation guidance.
Deliverables
What you receive.
Content formats
- Full-resolution JPEGs, PNGs or TIFF
- Video in MP4/MOV to platform spec
- AI indemnification documentation
Consulting output
- Workflow audit report (PDF)
- Tool assessment and recommendation set
- 30-day follow-up Q&A included
What you receive
- Full commercial licence, all territories
- Organised gallery or structured report
- Transparent AI disclosure documentation
AI content production starts from €400 per brief. Consulting from €1,200 per engagement.
See pricingTell us what you're trying to produce or solve.
Twenty years of commercial photography and distribution — applied to the question of where AI actually belongs in your workflow.