Brand & advertising · Multi-market
Sport & lifestyle advertising campaign
A multi-market sport and lifestyle campaign — inclusive casting, high-energy action and matched motion, delivered for every channel.
The brief
A brand needed an advertising campaign that read as energetic and genuinely inclusive across several markets — hero stills plus motion, all from one production. The challenge was avoiding the hollow "diversity-as-decoration" look that audiences recognise immediately: the casting had to feel earned, the action had to feel real, and the campaign had to hold together from a 6-metre billboard to a 9:16 reel.
The approach
- Inclusive casting across ages, body types and abilities — sourced through a specialist agency, not stock
- On-location action with fast telephoto glass and high-speed burst capture for genuine motion
- Stills and film captured on the same day, same locations, same direction — campaign coherence built in from the start
- A single colour grade applied across both stills and film so the campaign looks like one thing on every surface
- Vertical, square and horizontal cuts in post — one grade, every aspect ratio
What we shot
- Hero campaign stills — lifestyle and action across 6 scenarios
- A 60-second brand film with a matched 30-second cut
- Vertical social cut-downs (9:16) for feed and story placement
- A consistent multi-market colour grade
- Selects packaged and delivered per channel — web, OOH, social and press
The result
- Full campaign — stills and film — delivered from a single production schedule, eliminating duplicate mobilisation cost
- Inclusive casting that reads as genuine across all markets: real athletes, real diversity, not a checklist
- One grade, one look, one campaign — consistent across billboard, digital display, web and social feed
- All aspect ratios and channel cuts delivered within five working days of wrap
- Zero reshoots: the brief was locked before the first frame, and the production delivered to it
Representative of .shock production capability. Specific client name, campaign figures and testimonial available on request.
Services used in this production
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